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How To Rank Smaller Websites On Google In 2020

How to Rank Websites on Google 2021

You see all these big sites dominating Google,

but, hey, we’re not all big sites, we’re not all billion-dollar companies. What happens if we have a small website with little to no backlinks, very little content? Is it even

How to Rank Websites on Google?

possible for us to get rankings on Google?

Today I’m going to break down how to rank

smaller websites fast in Google in 2020.

Look, here’s something that you may not know. Google’s diversity update in June 2019 gave different types of sites more opportunities to rank by limiting the number of times a single domain can appear in a single SERP. A single website can’t rank more than two times in a SERP. That excludes branded key terms, of course. But this allows smaller sites to have a chance to rank among the big dogs like Amazon, or Microsoft, or whoever else it

may be that’s dominating the SERPs. So, how do you go

out there and rank your new site that’s small, really

high, at a quick time period? Well first off, you can start

with exact-match domain name. Now a lot of people say

exact-match domain names don’t work as well as they

used to, and that’s correct, but they still do. Now

creating a domain that’s a exact match to the service or

product you’re selling is a great way to get some traction

in the SERPs. This works specifically well for localized

keywords and long-tail keywords. It doesn’t work well for

head terms. If your site gets a little traffic, scoring an

exact-match domain name could get you a spot really

high up in the SERPs. Gaps.com did a study on exact-

match domain names for one-page sites. They tested

multiple exact-match domain names and created small

sites for those domains. And this is what they found. The

next thing that you can do is build one-on-one

engagements with customers. Where big brands often

tend to ignore is small things like personal engagements

with their customers. This is how I compete with really

large companies. You’ll see that I respond to comments

on NeilPatel.com, YouTube, Facebook, LinkedIn, even

Instagram. I’m pretty much everywhere, why? Because I

care about you and I care about your success. And, just

doing that more personal approach will start gaining you

those social signals, which will help you with your

search engine rankings. Next, I want you to focus on

long-tail keywords. Focus on the less competitive key

terms that big brands typically ignore. Focusing on long-

tail keywords is a great way to find high-quality traffic.

Since long-tail keywords are typically more specific in

nature, scoring them typically generates more leads,

more sales, more conversions. Now, if you’re looking for

these long-tail keywords, the easiest way to find them is

you go to Ubersuggest, you type in a keyword that’s a

head term, and it’ll show you in the keyword ides report

all the long-tail variations, and even other head term

variations of that keyword. Next, I want you to create

valuable specialty content in your niche. Did you know

that Google prefers niche sites over broad sites? Since

your site is a smaller site, you can have a complete focus

on your specialty and niche. This will help you do better

than your competition. This allows you to provide more

value for your users in your content, which is often

ignored by those larger companies. You can become the

credible go-to source for anything in your vertical. Just

guy in the SEO industry. He’s really gotten niche specific.

Sure he does more than that, and he’s smart, and he’s an

amazing guy, I’ve known him for years, but taking that

niche was really smart by him. This allows you to offer

more value than any broad site out there, which then, in

turn, helps with your rankings in the long run. Next, you

want to make your site mobile-friendly. I can’t reiterate

this enough. Google has mobile-first indexing, and over

50% of the searches are now done on mobile devices. So

having your site optimized for mobile devices is huge. If

you’re not doing this, you’re not going to do well. So

make sure your site’s responsive, and it loads fast.

You see all these big sites dominating Google,

but, hey, we’re not all big sites,

we’re not all billion-dollar companies.

What happens if we have a small website

Is it even possible for us to get rankings on Google?

Hey everyone, I’m Neil Patel, and today I’m going to break down

how to rank smaller websites fast in Google in 2020.

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Before we get started,

make sure you subscribe to this channel.

And if you’re on YouTube, click the alert notification.

Look, here’s something that you may not know.

Google’s diversity update in June 2019

gave different types of sites more opportunities to rank

by limiting the number of times a single domain

can appear in a single SERP.

A single website can’t rank more than two times in a SERP.

That excludes branded key terms, of course.

But this allows smaller sites to have a chance

to rank among the big dogs like Amazon, or Microsoft,

or whoever else it may be that’s dominating the SERPs.

So, how do you go out there and rank your new site

that’s small, really high, at a quick time period?

Well first off, you can start with exact-match domain name.

Now a lot of people say exact-match domain names

don’t work as well as they used to,

and that’s correct, but they still do.

Now creating a domain that’s a exact match

to the service or product you’re selling

is a great way to get some traction in the SERPs.

This works specifically well for localized keywords

and long-tail keywords.

It doesn’t work well for head terms.

If your site gets a little traffic,

scoring an exact-match domain name

could get you a spot really high up in the SERPs.

A good example of this is,

let’s say you’re a tailor in Chicago, Illinois.

Having a domain name like IllinoisTailor.com

is a great way to rank higher.

Gaps.com did a study on exact-match domain names

for one-page sites.

They tested multiple exact-match domain names

and created small sites for those domains.

And this is what they found.

They created a domain name called ShoferDriver.co.uk.

Chauffeur is commonly misspelled,

and, for this term, they used

S-H-O-F-E-R Driver.co.uk.

In other words, they misspelled chauffeur.

Something really important that came out of this was,

a lot of people were searching for the misspellings,

and this helped them rank higher.

It was simple, it was easy, and after doing this,

the site made it to page two of Google.

Now imagine if they showed a website with a little more log.

They would’ve climbed up to page one,

and potentially to the top of page one.

So a pro tip for you is,

when you’re looking for exact-match domains,

you could also look for misspellings as well.

Another study that they conducted

was a near-me domain name.

They bought a domain name titled, ApartmentsNearMe.co.uk,

The entire website consisted of a contact page

and about 1,000 words of content.

The page ranked on page one of Google,

likely due to its relevancy of the domain name.

The next thing that you can do

is build one-on-one engagements with customers.

Where big brands often tend to ignore is small things

like personal engagements with their customers.

This is how I compete with really large companies.

You’ll see that I respond to comments on themeprobably.com

YouTube, Facebook, LinkedIn, even Instagram.

I’m pretty much everywhere, why?

Because I care about you and I care about your success.

Big companies, I’m not saying that none of them ever do this,

but most of them don’t.

They don’t care, they’re faceless,

and this is one way that you can compete

with these larger corporations.

So simple things that you can do

is respond to all comments on social media,

whether they’re good or bad,

set up live chats on your website,

that way people can engage and interact with you

or other members of your team.

You can offer amazing customer service.

People love this.

It’s really taken for granted in large corporations.

And, just doing that more personal approach

will start gaining you those social signals,

which will help you with your search engine rankings.

Next, I want you to focus on long-tail keywords.

According to Search Engine Guide,

Amazon makes 57% of their sales from long-tail keywords.

That’s because long-tail variations,

especially those with commercial intent, convert very well.

Focus on the less competitive key terms

that big brands typically ignore.

Focusing on long-tail keywords

is a great way to find high-quality traffic.

Since long-tail keywords

are typically more specific in nature,

scoring them typically generates more leads,

more sales, more conversions.

Now, if you’re looking for these long-tail keywords,

the easiest way to find them is you go to Ubersuggest,

you type in a keyword that’s a head term,

and it’ll show you in the keyword ides report

all the long-tail variations,

and even other head term variations of that keyword.

Look for the ones that have high search volume,

high CPC, because high CPC usually means

that keyword generates sales,

and look for ones that have a low SEO difficulty score.

Scores of 40 and under are easier to rank for

than ones that have a high SEO difficulty.

Next, I want you to create valuable specialty content

in your niche.

Did you know that Google prefers niche sites

over broad sites?

Do you remember that old-school site, About.com

that used to be about everything?

Well, it was one of the largest sites on the web,

but over time it started to die, why?

Because Google prefers niche sites.

What they decided to do is take their About.com site

and turn it into six vertical specific sites.

Now, all their million-plus articles

wouldn’t fit into those six verticals,

so they deleted roughly 900,000 pieces of content.

Now by having those six vertical sites,

not only did their traffic grow,

but they also saw increase in revenue by 140%.

That’s more important than traffic.

That’s a huge win.

Since your site is a smaller site,

you can have a complete focus on your specialty and niche.

This will help you do better than your competition.

This allows you to provide more value

for your users in your content,

which is often ignored by those larger companies.

You can become the credible go-to source

for anything in your vertical.

Just look at Backlinko.com.

Brian Dean is known as the link guy in the SEO industry.

He’s really gotten niche specific.

Sure he does more than that, and he’s smart,

and he’s an amazing guy, I’ve known him for years,

but taking that niche was really smart by him.

This allows you to offer more value

than any broad site out there, which then, in turn,

helps with your rankings in the long run.

Next, you want to make your site mobile-friendly.

I can’t reiterate this enough.

Google has mobile-first indexing,

and over 50% of the searches are now done on mobile devices.

So having your site optimized for mobile devices is huge.

If you’re not doing this, you’re not going to do well.

So make sure your site’s responsive, and it loads fast.

If you’re not sure on how to make your site load faster,

Google has a page speed tool which optimizes,

tells you what’s wrong with your load time

so you can optimize for it,

and you can also use free solutions like Cloudflare,

to put your site on servers all across the world for free,

which of course helps with your load time as well.

If you need help with your SEO,

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