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Digital Marketing For Beginners

Best 20 Tips For Digital Marketing 2021

Digital Marketing 2021

SEO. Blogging. Social media marketing. Content marketing. Email marketing. Video marketing. PPC advertising. And the list goes on… There are dozens of ways to do online marketing in 2019 that can get you more traffic to your website. But where do you even start? And which strategy works best for you? In this digital marketing tutorial, Sam Oh lays out the 7 key strategies that he has personally tried and gotten results with. These will help you cut through all the noise and focus on the ones that will produce the best results for your website. An important mindset to adopt while watching this tutorial is that people are looking for

Digital Marketing ?

    information before they decide to make a purchase. Being in the mentality to help people solve problems through valuable content will get more people to stop and listen to the message you are bringing across. The 7 strategies covered in this training include 1. Blogging with SEO in mind 2. Invest in video content (hint: YouTube) 3. Social media marketing 4. Paid advertising 5. Podcasting 6. Email marketing 7. Forums and community boards While it may be tempting to do all 7 at once, we encourage you to focus on ONE digital marketing channel before trying the next. Reap the benefits of marketing on the internet and grow traffic to your business.

    What is Digital Marketing?

    SEO, social media marketing, email marketing, PPC advertising.
    Where do you start and how do you use these to get more traffic to your website? If you’re a beginner at digital marketing and you want to cut through the noise, then keep watching because I’m going to show you how all of these work based on a decade of experience rather than just theory. Stay tuned.
    What’s up marketers, Sam Oh here with Ahrefs, the SEO tool that

    Digital Marketing Assets

    helps you grow your search traffic, research your competitors, and dominate your niche. Today, I’m going to share 7 digital marketing strategies that I have personally used and gotten results with.
    And if there’s only one thing that you take away from this website, it’s to not try all of these at once. Instead, pick one of these strategies, experiment, and master the channel before moving on to the next. Let’s get to it. So before we dig into these strategies, you need to make sure that you’re adopting today’s


    the mindset of the consumer. Today, we live in a “content first” world. People are looking for information before they buy
    So you need to really put yourself in the buyer’s shoes rather than allowing yourself to get blinded by how great you think your products and services are. When you help people solve problems through free and valuable content that is relevant
    to your business, you reach larger audiences and build trust.
    The best part is that you get the opportunity to show people how your products and services

    Digital Marketing Strategies


    can help them solve their problems and fulfill their desires and needs. Alright, so the first internet marketing strategy is blogging with SEO in mind. Now, blogging isn’t writing about what you did today or even something nobler like an epiphany you had. That’s a diary. But don’t get me wrong. This kind of content can work well if you have an existing and loyal audience. But for most of us that just want to get more traffic, leads, and sales we need to intentionally


    target problems that your target audience wants to solve.
    In the world of blogging, this whole process can be summed up as a technique called keyword research. Let me show you two clear-cut examples on how keyword research works. In the first example, let’s say you sell physical products like computer parts and accessories. What do you think future customers might be

    searching for in Google? Probably questions like:

    Why is my computer so slow?

    How to build a computer?

    How to speed up a computer?

    These are all very real problems and people are looking for solutions. In fact, Ahrefs’ Keywords Explorer tells us that these exact search queries get tens of thousands of searches each month.
    Now, the best part about these specific queries is that you can help people solve their problems while integrating products from your store in the content. “Why is my computer so slow” could come down to a hard drive, CPU, or ram problem.


    So help your readers diagnose the problem and offer product solutions within your post.
    “How to build a computer” would be a super easy plug for any computer component.
    They’re already showing intent to build,
    so it’s unlikely that they’ve already purchased parts and peripherals.
    Alright, second example.
    Let’s say you’re a real estate agent and you’re compensated when someone buys,
    sells, or rents a property.
    Now, the thing that most agents do is boast about how many homes they’ve sold


    or how they won an award that you nor I have never heard of.
    My point is that the average buyer or seller doesn’t care.
    And to prove my point, no one is searching for things like:
    which realtor won the most awards in New York?
    But again, potential customers are looking for solutions to their

    problems.
    Problems like:
    How to invest in real estate?
    How to buy a house?
    What credit score is needed to buy a house?
    And again, these all have the potential to attract a massive audience.
    By ranking in Google for something like “how to invest in real estate,”
    you’re now attracting potential buyers with deep pockets and they likely have intent to buy.
    Content on “how to buy a house” would likely require the work of an agent at some point,
    which could be you.
    “What credit score is needed to buy a house” is a great way to show that your knowledge
    and intentions go beyond making a sale.
    The best thing about blogging for SEO is that once you rank, you’ll be getting free, consistent
    and passive traffic from Google.
    If you’re new to SEO, I highly recommend watching our SEO for beginners website,
    which will give you a nice overview of what SEO is, how it works, and how you can get it to work for you.
    I’ll also link up some additional resources on doing keyword research that grows traffic
    and revenue, as well as a website
    on how to write a blog post with SEO in mind.
    For now, let’s move on to the second strategy, which is to invest in website content,
    specifically on YouTube.
    YouTube is the second most visited search engine in existence.
    To top that off, website carousels nearly doubled in 2017 in Google’s search results.
    w isn’t just the future.
    It’s the present.
    And the same principle of helping potential customers works for website too.
    When people go to website search engines like YouTube,
    they’re looking to find answers to their questions.
    For example, if you bought a so-called “new” iPhone X on eBay, you might search for
    “iPhone X unboxing” and see if all of the contents are in the box.
    And according to Ahrefs’ Keywords Explorer, 108,000 searches are happening each
    month globally on YouTube alone for this keyword.
    In fact, this website that you’re watching right now was chosen because I can see that people are
    specifically looking for digital marketing tutorials for beginners.
    To come up with topic ideas that people are searching for in your niche,
    head over to Ahrefs’ Keyword Explorer, switch the search engine to YouTube
    and search for a broad keyword in your niche.
    Let’s use “makeup” as an example.
    Now, “makeup” as a standalone keyword isn’t a problem.
    So let’s go to the Questions report,
    where you can see popular questions people are searching for on your topic.
    And right away, you’ll see great topic ideas like “how to clean makeup brushes”
    and how to cover acne with makeup.
    Now, when you’re creating these website, try and keep the fluff out and pack in as much
    necessary value as possible.
    Doing this has helped us grow our YouTube views to over 150,000 views per month
    and best of all, since all of our website show how our SEO tools can help,
    it’s led to thousands of new paying leads and customers,
    specifically mentioning that they found us through YouTube.
    Most of our website growth was done through YouTube SEO, so I’ll leave links to a tutorial
    to help you rank your website and get more views.
    Next up is social media marketing.
    Rather than covering every social media network, I want to pass on a couple of important tips
    that will help you grow your social channels.
    The first is to focus on just one social media channel when you’re just starting out.
    It takes time to build a following.
    But numbers aren’t everything.
    What you want is a loyal following.
    When you dip your toes into every possible social media network out there,
    your attention gets divided and the results get diluted.
    So which social media marketing channel do you choose?
    That leads us into the second tip,
    which is to go where your target audience is and cater to the platform.
    If you have to choose just one social network,
    it’s not about choosing the one with the most active users.
    It’s all about understanding the audience that’s there and if you can serve the reason
    for them being there.
    You really need to think about why someone is logging into the specific social media network.
    For example, people usually go to YouTube to learn how to do something or to be entertained.
    But Facebook is different. Think about it.
    Have you ever logged onto Facebook, hoping that you would see an unboxing tutorial?
    Or better yet, have you ever opened your Facebook app hoping you would find a limited time offer
    that’s 97% off, only for the next 37 minutes?
    Probably not.
    People don’t check Facebook with a credit card in hand.
    People like and share things that are helpful, interesting, shocking, or funny.
    So if you are going to try and bring people into your world, present your message as
    a story, website, or something else that will likely stand out from the endless feed
    of vacation vanity shots.
    Pinterest on the other hand is primarily a social search engine
    where people can control what they want to search for.
    The primary intent of users on this platform is to get inspired, learn things, and plan to do things.
    To create content that caters to their intent for being there.
    So if this is your audience, take advantage of a less competitive landscape from both
    ads and organic perspective.
    Speaking of ads, that’s the next digital marketing strategy on the list for today.
    When it comes to paid advertising, please do not throw your money blind into an ad network
    because you read that it was good.
    What works for one person won’t necessarily work for the next person.
    Instead, think about the ABCs of paid advertising.
    A is for the audience, B is for budget
    and C is for commerciality.
    We’ve already covered the audience part.
    You want to engage on social networks where your target audience hangs out.
    The budget is the next one.
    Bloomberg reported that Google and Facebook own a combined 58% of the $111 billion dollar market.
    Now, the way ads work is usually based on auctions.
    The more advertisers there are, the more expensive it gets for you and me.
    So let’s say you’re in the ultra-competitive industry of conference calls.
    If we search for that keyword in Keywords Explorer with Google set as the search engine,
    you’ll see that the cost per click from Google Ads is $20!
    If you have an ad budget of let’s say $1,000 per month, then you’d only be able to get
    50 clicks before your budget were depleted.
    Instead, you can do two things:
    The first option is to look for keywords that have a lower cost per click.
    Just go to the Phrase match report to see all keywords in our keyword database that
    contain your target keyword.
    Next, set a filter to only show keywords that have a maximum cost per click
    of something lower like $5.
    From here, you can filter through the list and see if there are some more lucrative opportunities
    rather than spending $20 per click.
    This one for a “conference call app” might be a good one since it’s a quarter of the price.
    Another benefit is that the reason behind the searcher’s query is more clear.
    Someone searching for this is clearly looking for an app that does conference calls,
    whereas someone searching for just “conference call” could be looking for many different things.
    The second thing you can do is experiment with less popular ad platforms
    where your target audience might be.
    Finally is commerciality.
    Now, all major ad platforms are able to bring ROI for their advertisers.
    Otherwise, they wouldn’t exist.
    But you have to find a way to bridge the gap between the intent of the platform
    and how you monetize your products.
    And the solution is going to be content.
    For example, let’s say you sell boutique furniture and think that Pinterest will be a good platform
    to run some ads.
    In my opinion, it wouldn’t be a good idea to advertise a bunch of links to high-end
    furniture like couches and dining tables.
    Instead, blog posts could work really well here since people log on to Pinterest mainly
    to get inspired, and learn new things.
    Here’s what that bridge might look like.
    Pinterest ads would be the discovery tool.
    You pay them money and they’ll show your pin.
    The bridge would then be a helpful blog post on let’s say, “11 Interior Design Tips For
    Your Living Room That Won’t Break the Bank.”
    And within that content, you could showcase your products where it supports the tip you’re speaking of.
    Nail the ABCs of paid ads, and increase your chances of actually converting your hard earned
    dollars into ROI.
    Next up is one of my favorites and that’s podcasts.
    Now, there are two ways to look at podcasts.
    First is to create your own and the second is to be interviewed on someone else’s podcast.
    Creating your own podcast can be great for brand and building an audience.
    But if you’re just starting out, it can take quite a bit of time to get any sort of traction.
    Getting interviewed on podcasts is a different story.
    Podcasters are always looking for interesting people to interview.
    Even if you don’t have a ton of experience in the online world, your offline experiences
    and expertise could be a great way to land yourself a position on a popular podcast.
    Now, if you don’t know which podcasts you should approach, an easy way to find opportunities
    is to look at your favorite podcasts and find someone in your industry that has been interviewed.
    Looking at the podcast page for Entrepreneur on Fire, you’ll see this episode with Jim Kwik.
    Now, if we click through to the interview, you’ll notice two things.
    The first is that the guest’s name is in the title.
    This is very common for podcast interviews.
    Second is the link on the page.
    The host will almost always link to the guest’s home page in the show notes.
    Knowing this, we can use a tool like Ahrefs’ Site Explorer to find all podcasts they’ve
    been interviewed on.
    So I’ll enter in jimkwik.com and I’ll also set the search mode to a URL search so we
    can find pages that are linking specifically to the homepage.
    Once the overview page loads, go to the backlinks report, which will show you all of the pages
    that are linking to this URL.
    Finally, let’s use the Include search and type in Jim Kwik.
    And to keep our results super relevant, I’m going to set the filter to search for his
    name only in the titles of the referring pages.
    And we now have around 120 podcasts we can pitch to get interviewed.
    So filter through relevant podcasts, and pitch the host as to why they should interview you
    and the value you can give to their audience.
    Next on the list is email marketing.
    If you’ve ever looked into email marketing,
    then you’ve probably heard people claiming that “email is king.”
    But I promise you that once you get into it, you’ll quickly discover that it’s not as turnkey
    as online gurus make it sound.
    And don’t get me wrong.
    Email marketing is great.
    But first, you need traffic to get email subscribers.
    It also requires opt-in forms to turn a visitor into a subscriber.
    In my opinion, email is a great long play to build connection with your audience and
    and even sell high ticket items.
    So my tip for you on email marketing is quite simple:
    First, focus on building your email list from day one.
    It’s important and you might as well collect emails from interested people from the start,
    even if it’s not a substantial list.
    But be realistic with your goals and as you build your audience, put more time into your email
    list and see how it can serve your business.
    The final strategy is to use forums and community boards.
    Community forums like Quora, Reddit, and Facebook are great promotion channels.
    But before you go off and start posting links to your product pages,
    there are a few things you need to understand.
    And these are all based around the unspoken rules of spam.
    First: don’t promote your products or services pages within these groups.
    The intent of users on these platforms is to learn.
    Not to be sold to directly.
    Instead, think of these networks as a place to share your expertise,
    build relationships and help others.
    Second: use links to your content sparingly.
    If you’re constantly posting links to your blog and have justified in your head that
    that this is non-promotional, then you’re most likely wrong.
    Links can be more appropriate based on the network you’re posting on.
    For example, Quora generally has longer answers,
    and linking to your content where it supports your point is a good idea.
    Facebook groups on the other hand are a different story.
    Let’s say you’re a real estate agent and you join a “first time homebuyers” group on Facebook.
    If someone asks a question like: “I’m looking to buy my first home and was
    wondering if I can even get a mortgage?”
    Now, if every agent on that group posts links to their website,
    can you see how spammy that could get?
    Instead, it would make sense to post a link to someone else’s affordability calculators
    or offer introductions to b-lenders.
    The point is that helping first will go a lot farther than self-promotional content


    that can taint your reputation. Now, I’d love to hear from you
    Which digital marketing strategy do you think is most effective in online marketing? Let me know in the comments and if you enjoyed this website, then make sure to like, share, and subscribe for more actionable SEO and marketing tutorials. So keep grinding away, focus on one marketing channel before trying the next, and I’ll see you in the next tutorial.

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